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The Six

YEAR

February - June 2024

STUDIO

Bachelor of Design [Spatial Design]
Year 2, Semester 1

PROJECT TYPE

Jewellery Studio & Retail Space

LOCATION

31 Cross Street, Auckland CBD, Tāmaki Makaurau, Aotearoa New Zealand

KEY THEMES

Fractal Geometry | Art Deco | Retail Design | Circulation | Ornament | Spatial Rhythm

Jewellery Studio & Retail Experience

The Six investigates how geometry can shape both architecture and human experience through the design of a contemporary jewellery studio and retail environment located on Cross Street in Auckland's creative district. The project draws inspiration from the precision and ornamentation of the Art Deco movement, reinterpreting its visual language through fractal geometry and generative design systems to create a cohesive spatial experience.

The concept is founded upon six geometric patterns developed through an iterative process of drawing, abstraction, and refinement. These patterns became the project's architectural vocabulary, informing everything from floor finishes and lighting to furniture, display systems, and circulation. Rather than acting as decoration, ornament becomes structure, generating relationships between objects, surfaces, and movement throughout the building.

A sculptural spiral staircase forms the conceptual and physical centre of the project, connecting the building's multiple levels while acting as an immersive installation in its own right. Visitors are naturally drawn towards this central element, where carefully positioned display cases, layered materials, and framed views encourage exploration and discovery. The experience unfolds as a continuous sequence, revealing new perspectives with every movement through the space.

Influenced by precedents such as Amano Britomart and the enduring legacy of Art Deco craftsmanship, The Six examines how repetition, symmetry, and proportion can establish both identity and atmosphere. Rather than separating retail from experience, the project positions jewellery as part of a larger architectural narrative, where every detail contributes to a unified language of elegance, precision, and spatial rhythm.

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